How to Test Campaigns "From Email Addresses"

Reported Issue

Emails are displayed as phishing/spam messages after following the steps that are used to ensure that SS&E email messages should not go to spam, found here.

From the above link:

  • It is important for your IT team to perform the SPF configuration steps, as this will prevent messages from being flagged as spam.
  • The SPF configuration proves that the owner of the school edu domain (you), has authorized the sender (Watermark SS&E) to send messages from the edu domain.
  • Without this authorization, Gmail will assume that the SS&E messages are suspicious.


Since each email server may be configured differently, we recommend starting a "real" test campaign to test campaign messages in addition to the "Send Test" option.

  • To test a real campaign, create a filter that only contains yourself/who is running the test campaign, and start the campaign on that filter.
  • Once the campaign is started, and the email sends to yourself, check your email account to verify that you are no longer seeing a spam message warning. 
  • If you are still seeing the spam warning message, please open a ticket with Aviso Support.

When using a From Email Address that is configured for direct replies, when you actually send the campaign, the Reply-To address will be set to the same address as the From Address. Because of this, replies will not appear in Aviso on the Message Report, since they will go straight from the replier to the specified email inbox without making it into Aviso.

When using the delegated or no-reply options with a From address on the school edu domain, there will likely be a warning message. Unfortunately, this is because the G Suite is checking for non-standard "problems" on the email including a different from and reply-to domain. For example, following are the optional scenarios:

  1. Send a campaign or message "normally" i.e. choose yourself or the system user from the from drop down in Aviso.
    • A spam warning should not appear because the from and the reply are both the Aviso domain.
  2. Send a campaign using a direct From Address.
    • A spam warning should not appear because the from and the reply are identical.
  3. Send a campaign using a delegate or no-reply.
    • A spam warning may appear because the from will be a school edu email address and the reply will be an aviso address.
    • This will not definitively occur, but especially when you are sending TO edu email addresses (i.e. using the institution address option), there is a good chance that it will.

TEST Campaign No-Reply Email Address

When sending a TEST campaign, it is by design that the "From Email Address" is not used, and instead of showing the From Email Address, the system will use a "No Reply Email Address" on a campaign test

  • The reason for this is that the test email is designed to view the email and check what it looks like when it’s received, and this was not designed to test the From Address.
  • Something that may help is to use a test user(s).
      • This can be used to test a "real" non-test email campaign.
      • If the "fake/test" student user's email can be accessed (by setting the test user recipient email address via person override), a real campaign message can be sent only to the test user(s) to verify the campaign message and the campaign replyTo email in addition to other campaign functionality.
Was this article helpful?
0 out of 0 found this helpful

Articles in this section

How to Contact Support
There are many ways to reach out! Click here for our support options.
Watermark Academy
Click to access the Watermark Academy for consultation, training, and implementation companion courses.